The internet has become an integral part of our lives. It has revolutionized how we communicate, shop, learn, research and consume media. Knowing the latest internet usage trends is essential for companies and marketers to stay competitive by understanding the changing needs of their customers. Here is an overview of the most interesting internet usage statistics and trends from around the world.
Source : Freepik
Internet Usage Statistics - Top Picks
- It's estimated that there will be 5.45 billion active internet users worldwide in 2023
- Global internet penetration is projected to reach 65.4% in 2023
- Asia is expected to have the largest internet base with 3.1 billion users
- The U.S. is projected to have more than 341 million internet users in 2023
- Google is estimated to process approximately 81,000 search queries every second in 2023
- It's estimated that Chrome will be used by 67.37% of internet users worldwide in 2023
- The top 10 most visited sites on the web in 2023 are expected to be: Google.com, YouTube.com, Facebook.com, Baidu.com, Yahoo.com, Wikipedia.org, Amazon.com, Twitter.com, Qq.com, LinkedIn.com
- It's estimated that there will be around 600,000 new internet users every single day in 2023
- It's estimated that 34% of the world's population will still not be using the internet in 2023
- The U.S. is projected to rank 2nd in average connection speed with 132.01 Mbps in 2023
- The average global mobile connection speed is expected to be 18.45 Mbps in 2023
- In the U.S., the average mobile connection speed is estimated to be 54.45 Mbps in 2023
- The global average internet speed is projected to be 19.33 Mbps in 2023
- The average internet speed in the U.S. is estimated to be 99 Mbps in 2023
- The Chrome web browser is estimated to be used by 66.15% of internet users worldwide in 2023. Safari is expected to be the second most popular browser at 18.36%, followed by Microsoft Edge at 4.45% and Firefox at 3.21%.
A Look at the Impact of the Internet on Our Lives
Source : Freepik
- The three most popular websites on the internet are projected to be Google.com, YouTube.com, and Tmall.com in 2023.
- The most popular web search engine is expected to be Google, with 92.2% of the market share, followed by Bing with 2.7%.
- The most searched words on Google USA in 2023 are expected to be weather, Facebook, and YouTube. Other search words in the top 10 are projected to be Amazon, NBA, Gmail, NFL, and Google Translate.
- The Google Search Index is estimated to contain hundreds of billions of pages and add up to over 106,000,000 gigabytes in size.
- It's estimated that 29% of global web traffic will be generated via online search usage in 2023.
- There are projected to be approximately 114,800 Google searches made every 1 second in 2023.
- According to a Moz survey, 83% of respondents are expected to use Google 3 times a day or more in 2023.
Online Shopping Will Reach New Heights in 2023
Source : Freepik
- E-commerce trends leading the way in shaping online shopping in 2023: Omnichannel, Personalization, Inflation impact, Mobile commerce, and Artificial Intelligence.
- In 2023, it is estimated that 20% of global retail sales will be made online.
- In 2023, the UK is predicted to have the highest online sales as a percentage of total retail sales in Europe, at over 26%.
- It is estimated that global online retail sales will reach almost $6 trillion in 2023.
- By 2023, it is projected that the global mobile commerce market will reach $3.56 trillion.
- In 2023, it is estimated that there will be 1.92 billion digital buyers worldwide, a 10% increase from 2020.
- By 2023, the global e-commerce market is projected to reach $6.54 trillion.
These statistics show that the internet is essential for both individuals and businesses. If you don't have a strong online presence, you're missing out on a huge opportunity to connect
with people from all over the world.
To create this list, we have gathered information from the following sources :
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Technology